Gitanjali Group is associated with Leading Jewelers of the World, a platform for jewellers and jewellery brands that guarantee transparency in quality and price and adhere to best business practices with the aim of providing every consumer a consistent, delightful and a memorable shopping experience. The LJOW mark is a Trust Mark that is synonymous with quality and integrity.

LJOW introduced Lumineux Uno, a new age metal that is an amalgamation of four precious metals – Gold, Platinum, Palladium and Silver.

Lumineux Uno was developed by Unolux Metallo Valenza S.R.L., a trading and manufacturing company focused on the precious metals sector and closely connected with the Italian jewellery industry. As a result of its association with LJOW, Gitanjali Group promotes and markets Lumineux Uno across India.

Lumineux Uno products include Bars and Coins, as well as Princess jewellery crafted in plain metal; Diya jewellery which is studded with diamonds.