Gitanjali Group, established in 1966 for diamond processing, diamond and gold jewellery manufacturing has four decades of experience, being one of the earliest diamond houses in India.It is one of the world’s largest integrated branded jewellery manufacture-retailer with an annual turnover of $2million. The company enjoys sightholder status with the Diamond Trading Company Ltd., London and has been amongst the first Sightholders in this part of the world.
Gitanjali is strategically present in the global leading jewellery markets of the world, viz:, USA, Japan, China, Mid-East and India.
The group has strategically integrated across the value chain. It has a strong presence at every level of the business, right from sourcing diamonds to retailing its products through a vast network of own stores, shop-in-shops and franchise outlets which span across 200 cities and 3,000 points of sale. The Group also has a successful track record in internationally recognised branding and marketing campaigns as well as retail outlets that cater to the end consumer. Having received over 50 National and Council awards for retail excellence, brand building, and export performance, ever since pioneering the retail revolution, Gitanjali has aggressively expanded its retail network, showcasing an ensemble of multiple brands, nationally and internationally.
Gitanjali was the pioneer in altering the way Indian consumers viewed jewellery. In a market primarily dominated by gold jewellery and largely characterized by the unorganized segment, Gitanjali brought about a revolution by launching the group’s 1st diamond jewellery brand “Gili” in 1994. Today, the group’s portfolio consists of diamonds, diamond and gold jewellery and accessories across several brands of Gili, Nakshatra, Asmi, Diya, and Sangini. Each of Gitanjali’s brands has its distinct personality, which creates its enduring appeal and makes a differentiated fashion statement, suited for diverse customers spanning multiple cultures and geographies. They have an identity of their own and have created a niche in the minds of their targeted consumer segment. The objective is to provide “mass/affordable” luxury. Efforts initiated in this direction have translated into these brands becoming household names today. Gitanjali is a brand which reckons with jewellery in India. With a portfolio of well established brands, endorsed by some top of the line celebrities, Gitanjali has managed to acquire a position wherein of the top ten jewellery brands in the country eight belong to Gitanjali. The brands Gili and Nakshatra, have also won the prestigious Superbrand status in 2004 and 2009 thereby adding to Gitanjali’s string of recognitions.
The group is now expanding its Points of Sale globally through Brick and Click strategy. Affordable Jewellery Brands like Viola, Lucera, Christy and Donatella were introduced to reach out to the newer audiences. The company is also exploring E-Commerce and Digital Selling Platforms globally.
At an International level, Gitanjali enjoys direct access to the US retail market through 120 high end stores under Samuels Jewelers Inc. which is the 5th largest speciality retail chain in US. Besides, popular product brands in USA include Love Universe, Passion Stone, Canadia, Affiance, Lune Dargent and REV.V.
Besides, the bouquet of brands owned by the group in Italy includes – Valente, Stefan Hafner, Nouvelle Bague, IO SI and Porrati. One of the sources “JCK” has also featured these brands amongst the top 10 global jewellery designer brands.The company also has fast developing presence in China, the Middle East and other new markets.
- With a sizeable bouquet of brands in India and overseas, today the group owns the largest number of well established jewellery brands under one roof in the world
- Gitanjali also is the largest jewellery house in terms of number of sales point globally with over 3,000 points of sale.
- The group has 7 state of the art manufacturing facilities With a capacity of over 8.5 million pieces of finished jewellery per annum. This positions the group as the largest precious jewellery manufacturer in the globe
- Today, the group also features amongst the fastest growing jewellery conglomerates – with the primary driver being incremental demand for branded jewellery from India and other emerging markets
The vision is to become the world’s largest branded company in the luxury space. Gitanjali had commenced its journey as a tradition breaker in a tradition-bound industry. Today Gitanjali has the treasure of India’s most popular jewellery brands. Having pioneered the concept of branded jewellery in India, Gitanjali’s journey since then, reaffirms its vision to transform into a strong brand entity.