LUCERA is a range of mainly silver jewellery in work, prêt and evening collections to complement varying moods of independent and fashion conscious women of today.
Targeted at those between 18 and 35 with a penchant for ethnic and elegant stone-set jewellery, LUCERA is available from Rs 700/- up. The brand is unique in that it introduces some 150 new designs every month, offering an endless flow of novelty and variety.
Crafted in sterling silver, 18K gold and diamonds each piece matches up to the highest international standards. The diamonds used in LUCERA jewellery are certified by IGL; while the cubic zirconia are of the finest quality in the world of Signity.
The range comprises necklaces, bracelets, earrings, pendants and finger-rings, studded with white and olive cubic zirconia and pearls. The 27 designs in sterling silver truly recall classics of the Victorian era. Lucera is also the umbrella for three sub-brands:
Taarika is a collection inspired by stars – an exquisite range of designs in sterling silver with brilliant white cubic zirconia. A wealth of designs incorporate diamonds – round, princess cut and baguettes – in prong, channel and pave settings, both basic and clustered.
Christy is notable for its array of colour stones set in sterling silver – adornments to match a myriad occasions and moods.
Paheli offers collections in 18K plating in gold, that appeal to those with a taste for both the modern and the traditional.
Lucera is sold through five company owned stores as well as counters in 30 counters in upmarket chains such as Shoppers Stop, Lifestyle etc. The Group plans to broaden it into a jewellery and lifestyle brand, with other lifestyle accessories like designer watches, belts, bags etc for today’s global citizen.