If today it is every woman’s dream to own a piece of the world’s hardest rock, EZEE DIAMONDS has been among the first to make it possible.
In India, very small quantities of diamonds were traditionally bought and sold, at astronomical prices – the envy of the masses.
But for some years now, diamond manufacturers have found it increasingly difficult to keep their competitive edge by simply exporting their entire production to wholesalers worldwide, while more consumers have struggled to afford the precious gems.
EZEE Diamonds has helped create the common ground where manufacturers and diamond traders join hands in B2B transactions, to facilitate consumption by launching exquisitely cut and polished loose diamonds in sizes and prices that have brought them within reach of the mass market.
Retail certified for sale at jewellery stores and online shops, their prices are transparent: the diamond trade provides a monthly wholesale diamond pricelist, which is used by diamond dealers worldwide to keep up with the changing market prices.
EZEE Diamonds, however, goes one better: it publishes a fortnightly price index for stones in sizes ranging from 5 cents to 1 carat in newspapers and magazines. It also guides customers with transparent information on the colour, cut, clarity and carat weight of diamonds. The diamonds are certified by IGI.