Asmi – meaning ‘I am’ in Sanskrit is a celebration of a woman’s success, applauding her for various achievements and inspiring her to achieve higher goals. The brand caters to the woman of substance and satisfies her need for reward and recognition, evolving continuously to suit her style and personality.
Initially launched in the Indian market by the Diamond Trading Company (DTC), a part of De Beers, it was subsequently taken over by the Gitanjali Group.
Asmi jewellery has a contemporary, delicate, and feminine look that is distinctly evocative of strength and grace. The designs revolve around curvilinear forms that symbolize the inner fire of women.
The jewellery embodies the power of the self-made woman, reflecting her confidence, attitude and inner spirit. It is jewellery for self-reward and self-indulgence, for the woman who successfully manages her family, social or professional responsibilities.